How Entrepreneurs Can Get the Most Out of a Business Coach

But what exactly does a business coach do? And how can entrepreneurs and executives use them most effectively? Here is what I have learned.

Obviously, your coach should be smart, pedigreed and have experience in your industry. He or she also needs to be willing to speak candidly and challenge you even when it’s hard. But the value of a business coach goes way beyond business strategy and tactics.

The best coaches encourage executives to work on who they are, to face their deepest, darkest issues. I’m talking about fears, insecurities, character flaws and relationship mistakes, among other things. Some people may dismiss this as touchy-feely or simply find it uncomfortable. But the truth is that a business is affected by these issues, whether addressed or not. 

Website: https://www.wsj.com/articles/how-entrepreneurs-can-get-the-most-out-of-a-business-coach-11630678676